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“商业房地产投资策略”研讨会成功举办

清华大学土木工程系暨建设管理系2019-03-30 15:01:22

2018年6月8日,第58期恒隆房地产研讨会“商业房地产投资策略”于建设管理系的凌常峰会议室成功举办,本次研讨会邀请到了国际金融地产联盟常务理事,皇家特许测量师学会(RICS)亚太区教育标准董事会(AESB)成员张平女士。

张平女士


讲座首先以模拟投资游戏的形式展开,参与讲座的同学被分为不同小组,赋予了开发商、投资者和租户三种角色。三个开发商小组的任务是根据市场需求情况决定拟建商业地产的所在地、定位和形态,使用乐高积木模拟建设商业项目;两个租户小组则需选择自己所在的行业,从三个开发商中选择最符合自身需求的项目进行租赁;投资者要综合考虑供给和需求因素,选择最值得投资的项目。同学们积极参与到游戏中,对实际建造和投资过程中应考虑的因素有了初步认知。

“开发商”正在建房


“开发商”向“租户”介绍项目特点


“投资者”介绍投资选择


之后,正式进入讲座环节,张平女士深入介绍了投资策略的分析模型,分别从区位因素、市场因素、财务因素以及政治因素四个层面展开分析。她将模型运用到中国城市的投资决策中,介绍了实务中判断城市投资机会的指标,从多个角度展示了中国主要区域和城市的商业地产投资特性,让参与讲座的师生真切地体会到如何将理论方法运用到实际投资的决策过程中。


张平女士与参与讲座的师生合影


The 58th Hang Lung Real Estate Seminar Was Successfully Held


On June 8th 2018, the 58th Hang Lung real estate seminar on “Commercial Real Estate Investment Strategy” was held. We had the pleasure of inviting Ms. Sunny Zhang who is the standing director of International Federation of Finance & Real Estate (IFFRE) and member of RICS AESB.


The lecture begun with a simulated investment game. Students were divided into small groups and were asked to act as developer, investor and tenant respectively. The developer groups had the task of considering the market demand, location, and shape of the building, developing a commercial building using the Lego bricks. Students who were the tenants was asked to select one of the developed commercial buildings by developers based on their own industry and need. And the investor group had the responsibility of choosing to invest in one of the developed commercial buildings considering demand and supply factors comprehensively. Students actively participated in the game and each group had a preliminary understanding of the factors that needed to be considered in the actual construction and investment process.


After the game, Ms. Zhang Ping introduced the investment strategy model, which includes of four analysis factors, namely: location factors, market factors, financial factors, and political factors. Furthermore, Ms. Zhang used the investment strategy model to give a practical example of how the model can determine investment decision in China’s first-, second- and third-tier cities. Moreover, Ms. Zhang introduced urban investment opportunities practical indicators, and demonstrated the characteristics of commercial real estate investment in major regions and cities in China, which helped teacher and participating students to understand the practical and theoretical use of the model and methods used in the actual investment decision-making process.


撰稿 | 杨鸿杰(中), Wais(英)

编辑 | 张超娜

审核 | 杨军